knitting circle
Knitting Circle app helps bridge the gap between social media and ecommerce within the Chinese DIY yarncraft community. I was tasked with envisioning and executing an updated and consistent look across its retail and microblogging platform in order to bring an all-in-one experience to yarncrafters to do what they love.
UI/ux design
Branding
Art Direction
Prototyping
Mockups
Splash Screen Design
Empty States Screen
Style Guide
STYLE
Visual direction takes feelings of soft, cozy, warmth balanced with spaciousness and clarity, kind of like an organized yarn stash.
COLOR & TYPE
Jewel tones on top of muted pastel background.
Utilizing a mixture of solid colors and monochrome gradient fills gives the forms more depth and volume.
Snapshots
TAKEAWAYS
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