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Icons
I created a mono-line set of icons for mobile as well as an extended set in a pseudo flat-style set for desktop/PC.
branding & identity
UI/ux design
Art Direction
app Icon Design
Mockup Creation
STYLE
CONSISTENCY, HOW TO CONVEY BRAND FEELING?
feminine, cozy, soothing, playful, warm, youthful, charming, soft, steady, delightful, trendy, friendly, vibrant, clean: warm, bubbly
Design & construction
rounded edges
geometric shapes
Color
Utilizing a mixture of solid colors and monochrome gradient fills gives the forms more depth and volume.

Soft candy-like saturated hues for each shape helps them pop out against the background of muted pastel tones.
Monoline
collection
TAKEAWAYS
Jewel tones on top of muted pastel background.
Utilizing a mixture of solid colors and monochrome gradient fills gives the forms more depth and volume.