A vibrant system of icons for a travel and hospitality mobile app.
Art Direction Icons Design Mockups
Shapes are smart, bold, and geometric. The overall style is based on a single consistent stroke which creates the main shape of each icon. The design of the icons is simple, modern, and friendly. Each icon is reduced to its minimal form, with every idea refined to its core. The designs ensure readability and clarity even at small sizes.
This icons system has 3 tiers: UI glyphs for navigating, monoline iconography for perusing categories of content, and embellished colorful illustration to punctuate main CTAs on the home page. Each level of icon plays off of its simpler form in a systematic way which maintains a coherent experience.